Wilier Triestina USA

ZERO.7 LIGHTEST & MOST EFFICIENT WILIER FRAME TO DATE IMPLEMENTING BB386EVO

2011-07-01T15:17:00.004-04:00

Wilier and FSA Collaboration Increases Lateral Frame Stiffness 30%

Wilier Triestina USA has officially announced new top model Zero.7 featuring BB386EVO, the new bottom bracket system Wilier designed in collaboration with component manufacturer Full Speed Ahead (FSA). The company will formally introduce the Zero.7 via video presentation, which will be available later today on the Wilier YouTube channel:
http://www.youtube.com/WilierChannel.

Wilier emphasized that innovation in the bicycle industry has been marked in recent years by fuller integration and improved standards. The company’s Cento1 and Cento1 Superleggera models, used by orldTour ProTeam Lampre-ISD, have featured a proprietary 93mm-wide oversize bottom bracket to enhance lateral stiffness while providing compatibility with the industry’s most popular cranksets.

For 2012, the company had once again sought a bottom bracket solution that would facilitate the most prominent crank systems, while also enabling integration of an oversize spindle. Wilier built on its original concept through its development efforts with component manufacturer FSA, resulting in new bottom bracket standard BB386EVO.

“The most significant benefits that BB386EVO have enabled in the design of the Zero.7 are a 30% increase in lateral stiffness while enabling a drastic reduction in weight,” explained founder and president of Wilier Triestina USA, Angelo Cilli. “This is our lightest frame ever. The result is optimal pedaling efficiency and power transfer with “zero” wasted energy – hence the name,” he concluded.

The Zero.7 bottom bracket shell is 86.5mm wide and boasts a diameter of 46mm. The FSA BB386EVO crankset utilizes a 30mm-diameter alloy spindle which is longer to satisfy the wider oversized bottom bracket shell. Press-fit polymer bearings are utilized for precision installation of the crankset to ensure exact tolerances.

Utilization of the FSA BB386EVO crankset will yield maximum stiffness and function in conjunction with the new Zero.7 bottom bracket design. However, as with the Wilier BB93 (aka BB94) bottom bracket system implemented for the Imperiale, Cento1 and Cento1 Superleggera models, all prominent cranksets will be compatible with the Zero.7 bottom bracket via adapters.

The FSA BB386 crankset can also be used with a traditional 68mm-wide bottom bracket and threaded cups.

“Results yielded in testing surprised even us,” explains Michele Gastaldello, head of research and development: “In the laboratory, stiffness in the Zero.7 bottom bracket area proved at least 30% superior to all of the standard BB30 systems we analyzed. The frame itself weighs less than 800 grams, so we are proud to announce the creation of a bike that will absolutely empower riders to conquer whatever challenges come their way.”

The Zero.7 utilizes the same 60 Ton carbon composition, ZnO nano resin technology and LIT bladder molding process as the Cento1 Superleggera for maximum material compaction and integrity.

Taking composites construction a step further, Wilier has implemented Special Elastic Infiltrated (SEI) film technology, featuring a proprietary viscoelastic film between the foundational and unidirectional
external layers of carbon fiber. SEI enhances the vibration dampening properties of the frame’s material composition, resulting in improved comfort even with the reduction in overall weight. SEI also increases the frame’s impact resistance by 35%, interlaminar shear strength (integrity of the bonded layers) by 18% and flexural strength by 12%.

Additional features include tapered head tube and carbon monocoque steerer tube (1 1/8” to 1 1/4”) as well as Wilier’s trademark asymmetric rear stays. The Zero.7 will be available in a unique matte black
carbon with red highlights. New Zero.7-specific geometry comes in six sizes, XS-S-M-L-XL-XXL. Weight: 795 grams, size M.

FSA Clarifies Wilier's Role in Development of New Standard BB386EVO

2011-07-01T12:00:00.000-04:00

Full Speed Ahead clarifies the catalysts for development of new bottom bracket standard, BB386EVO.

New Wilier Triestina superbike, the Zero.7, which utilizes a customized FSA BB386EVO crankset, will be officially launched on July 1st. For more information visit www.wilier-usa.com.

Cunego's Impressive 2nd Place & Graciousness at Tour of Switzerland

2011-06-21T15:00:00.000-04:00

Posted to Road Bike Action's Fb page:

"Gracious in defeat, Damiano Cunego: 'I'm really sorry I lost but that's sport, you have to learn to lose before you can enjoy victory. Thinking back on my performance, I think it's a miracle I finished second.'"

You're first class, Damiano -- bravo!

Giro podium, stage wins for Wilier & Lampre-ISD

2011-05-30T12:28:00.010-04:00

Michele Scarponi takes a hard-fought 2nd place behind cycling’s
strongest stage racer.

Petacchi demonstrates once again that he is one of the world's most powerful sprinters, taking another of his numerous Giro stage wins.

Young Diego Ulissi takes a dramatic stage 17 win in the three-up sprint between the remnants of the breakaway.

Wilier Triestina TwinFoil TT Bike 6th in Stage 1 at Giro d'Italia, Garners Media Attention

2011-05-09T11:57:00.008-04:00

Giro TT Sees First Use of New Wilier TwinFoil TT Bike by
ZachOverholt - May 9, 2011

http://www.bikerumor.com/2011/05/09/giro-tt-sees/#more-31475

Excerpts:“What is different about the TwinFoil?

“Possibly the most visually striking element of the TwinFoil would be the way in which the rear stays attach to the seat tube… The idea behind the wide stays is that the spinning wheel causes turbulence so by moving the stays farther away, the turbulence can be avoided.
…

“Continuing down from the seat tube, the rear brake is decidedly aero, as like many TT bikes the brake is tucked up and under the chainstays just behind the crankset. The brake itself appears to be a new model from TRP, as it is basically a Mini-V whose arms when at rest add to the aero profile of the frame. From a mechanic’s perspective, the Mini-V Aero is a huge improvement over the current crop of chainstay mounted brakes, as it offers easy access to all adjustment bolts without removing any covers or plates, along with a standard V-Brake release for easy wheel changes.

“… it does offer a unique sort of hump on the top tube which stops just short of the steerer tube.

In order to ensure ease of adjustment and to guarantee the adjustments stay that way, the TwinFoil offers both an integrated seat post clamp, and a 4 bolt dropout adjustment. … the TwinFoil sports a 4 bolt sliding dropout system that looks more similar to a mountain bike than road. However, for anyone who has ever had the experience of an inline adjuster moving around on you, the additional security of the bolt on system will be welcomed.

…

“Overall, for Team Lampre ISD, the new Wilier TwinFoil was worth a 6th place finish in its first team trial, only 24 seconds down of the leader.

* * * * *

Giro first look: Wilier Triestina TwinFoil TT bike By Caley Fretz, Published May 8th 2011

http://velonews.competitor.com/2011/05/giro-ditalia/giro-first-look-wilier-triestina-twinfoil-tt-bike_171802

Excerpts:

“The bike is designed with a wide set fork and rear stays, with the goal of providing maximum clearance between the frame and wheels. Wilier says this minimizes air turbulence and drag caused by the frame’s interaction with spinning wheels.

“…the frame makes good use of TRP’s integrated aero brake, placing it on the chain stays under the bottom bracket to completely hide the rear brake from the wind. The slick integrated seat post binder, and smart brake cable routing through the top tube are a nice touch as well.

“Wilier also uses a sliding vertical dropout, adjustable using four mounting bolts. This allows for a consistent gap between tire and frame, regardless of tire size, as well as consistent positioning of the cassette in relation to the rear derailleur."

New Time Trial Machine for Lampre Isd

2011-05-06T16:40:00.004-04:00

Wilier Triestina TwinFoil Aero Bike to Debut at 94^th Giro d’Italia

ProTour Aerodynamics

Wilier Triestina announces the release of its new ProTour time trial bike, the TwinFoil, to be ridden by Team Lampre Isd at this year’s Giro d’Italia.

Innovative Solutions

The TwinFoil was created to overcome the three fundamental challenges in aero bike design: material deformation, mechanical inefficiency, and – of course – aerodynamic inefficiency. Wind tunnel testing demonstrates that the most significant obstacles in bicycle aerodynamics are a rider’s mass, position and movement. Reducing frontal area is important, though the key to speed is the efficient redirection of airflow around all parts of the bike and rider. This emphasis makes the TwinFoil unique in both appearance and function.

The Aerobrake Difference

Aerobrakes are positioned with maximum clearance from air turbulence generated by spinning wheels while providing optimal braking power and modulation. The rear Aerobrake caliper is positioned beneath the chainstays, tucked behind the bottom bracket cluster and hence “hidden” from the wind.

Fork and Stays  Minimal Interference

The same principle of maximum clearance has been applied in the design of Wilier’s proprietary TwinFoil fork, seatstays and chainstays, minimizing air turbulence and drag generated by rotating wheels. In other words, Wilier has sought to eliminate power transfer and airflow inefficiencies inherent in conventional designs.

Adjustable Dropouts

Wilier’s innovative rear dropout system enables custom and precise positioning of the rear wheel via four adjustment bolts. This unique solution offers mechanics and riders the ability to establish ideal wheelbase. It also facilitates identical positioning of the cogset in relation to the rear derailleur, including during wheel changes, to ensure optimal drivetrain performance.

Integrated Seatpost Binder

The TwinFoil boasts an integrated seatpost binder assembly housed beneath the surface of the top tube. This expansion assembly securely anchors the airfoil seatpost within the aero seat tube while preserving seamless aerodynamics.

Adjustable Front Derailleur Braze-on

Wilier has implemented an orbital front derailleur adjustment bolt, as well as adjustability in the braze-on itself, to ensure proper and exact positioning of the front derailleur. These features facilitate optimal orientation of the front derailleur cage in relation to chainrings across all prominent drivetrain systems for easier setup and enhanced shifting.

PEDRO GOMES WINS LISBOA INTERNATIONAL TRIATHLON

2011-05-03T08:47:00.004-04:00

Wilier professional triathlete Pedro Gomes won the Lisboa International Triathlon held on April 30, 2011. He not only won the race by nearly five minutes, but also had the fastest bike split at 02:13:51. Congratulations, Pedro!

Here is Pedro on his Wilier Tri Crono, on route to victory:

WILIER TRIESTINA ANNOUNCES SPONSORSHIP OF PRO TRIATHLETE PEDRO GOMES

2011-02-17T14:34:00.002-05:00

Portuguese Champion and Last Year’s Revelation Turns Professional on Tri Crono

Atlanta, GA (Feb 15, 2011) – Wilier Triestina USA today announced its 2011 sponsorship of professional triathlete, Pedro Gomes.
“After a breakthrough year, I decided to really take a shot at Ironman and a career as a professional,” explains Gomes. “That meant I would need to take things to another level, such as being on board a unique frame designed by one of the world’s best known aerodynamic experts, John Cobb. The stiffness of the ride is impressive and I’m sure I will take full advantage of the aero design of the Tri Crono,” concluded Gomes.
Wilier Triestina USA president, Angelo Cilli, added: “Several of our sponsored athletes for 2011 are young or first-year pros in whom we have tremendous confidence. It will be exciting to see them excel and succeed on our bikes.”
John Cobb has worked with numerous world-class professionals, including Greg LeMond, Lance Armstrong and many of triathlon’s best cyclists. The look and tubing of the Wilier Crono designs are based on the principles of wave form dynamics, minimizing air turbulence in order to maximize speed. Cobb has long emphasized that shaping tubes like fairings isn’t enough: airflow must be managed by directing it efficiently through and around frame, wheels and a rider’s spinning legs.

Palmares – Pedro Gomez

Career:
Three-time Long Distance National Champion
Double Long Distance Iberian Champion

2010:
2nd, Ironman Florida, in 8h19m
6th, Challenge Barcelona
5th, ITU Long Distance Triathlon European Championships
12th, ITU Long Distance Triathlon World Championships
3rd, Ironman Mallorca 70.3

Echelon Gran Fondo Presented by Wilier Triestina

2011-02-02T10:37:00.003-05:00

Wilier Triestina is proud to be a presenting sponsor of the Echelon Gran Fondo series. Click here to visit their website or here check out their event guide. There are 6 great events starting with Tucson in May and ending with Hood River in September. Sign up for one today and bring your Wilier to the big ride!

Happy 90th Birthday Fiorenzo Magni – Wilier Cycling Legend

2010-12-10T14:45:00.002-05:00

Fiorenzo Magni’s 90th birthday brings to memory one of the brightest moments in the history of Wilier Triestina – the win at the Giro d’Italia in 1948.

The squad was determined to play a leading role in professional cycling and team manager, Giovanni Zandonà, succeeded in signing up Magni. That first year, the Tuscan rider won the final stage into Milan as well as the overall classification, still remembered as one of our greatest victories.

Magni rode with Wilier Triestina until 1950, winning 13 of his 81 races as a professional, including 2 of his 3 Tours of Flanders. He is still a venerated icon in the illustrious, threefold tradition of Wilier Triestina as brand, pro team sponsor and bike.

Thank you, Fiorenzo, for leading us into the record books of cycling. Happy Birthday, Campionissimo!

Hillary Biscay Ultraman Report Excerpts

2010-12-10T10:15:00.010-05:00

Ultraman Swim: It was still pretty dark–but beautiful–when we got in. I had to consult with Jonas (2x Ultraman Champ and men´s swim course record-holder) about whether one warms up for a 10k swim . . . We settled on a few quick strokes and that was about it.

The 10-kilometer (6.2-mile) Ultraman swim was the only portion of this event that was easier than I expected. My goal was to break the swim course record of 2:46, which had stood since 1989. The swim starts by the Kailua Pier, just closer in to shore than where the ironman starts. And in this race, the ironman turn buoy tells you nothing but that you`ve only just begun.

In fact I didn´t even notice when I passed that turning point (athough my crew informed me that I did so in 25 minutes), and spent most of the swim having no idea where I was in my progress from the Kailua Pier to the harbor in Keahou. I was in a big rush and tried not to waste any time looking around. There are a couple of elements that make this swim a nice and cushy task: each swimmer has an escort kayak to guide the way and to carry fuel and hydration. Maik and I had done this swim over the summer without any aid or escort to celebrate my birthday, and it was a lot more difficult.

... My goal was to start out at a hard, sustainable pace and push the swim the whole way through, and the only time I found myself struggling with this pace was for about 15 minutes before the second of my three scheduled feedings. I attributed this to my needing hydration, as I had rushed through feeding #1 and only had a quick sip on top of my gel. After I chugged a bunch of Endurance during my second feeding, the rest of the swim was smooth sailing–even from the big white Outrigger Hotel til the finish.

This is the spot where there is often a gnarly current, and I had fully prepared myself mentally to have to dig in while not moving quickly through this section. As soon as I spotted it, I had mini-Chris and Marilyn McDonalds in my head reminding me that it was time to “pin it,” as they would say–just like we had discussed in our Ultraman strategy talks. But we had good swim conditions, so this last stretch did not require any fighting.

They also made for my new swim course record to be surprisingly quick. Because the record of 2:46 had stood for 21 years, I figured that something in the neighborhood of 2:40 would be great. So you can imagine my surprise when I emerged from the water to see a time of 2:20 on the clock! Somehow I had managed to break the women´s swim course record by 26 minutes... It was a great start to the race, and I had one of my three goals ticked off the list.

... I was off on my bike for the second part of Stage One . . .

I was just 6.2 miles into the 320-mile (515 kilometer) journey around the Big Island, which would bring me back to where we had begun in just two days. Our task following the swim on day one was to get up to the Kilauea Volcano / Volcanoes National Park from the swim exit in Keahou Bay–basically a straight shot south up the highway, which we are used to riding (in the ironman) out the other direction. This means 90 miles with 7600 feet of climbing, or in triathlon terms, an Ironman Lanzarote-worth of climbing packed into 22 fewer miles.

I thought the climb straight up from the bay to the Queen K on sea legs would be the worst part of the whole race. Turns out I was wrong. I really did not feel too bad following the swim–didn´t feel what I imagined I´d feel like on the bike immediately after 10 kilometers of hard swimming–and per coach´s instructions, I didn´t go out and try to crush the first climb. So it was very manageable. It was actually once I turned right on the Queen K that the road became surprisingly steep for a couple of miles.

The good thing about this first bike stage was that I knew what to expect in terms of the course because I had ridden it over the summer: I knew better than to hope for any relief from climbing except for one long descent around mile 50. But for the first 40 or so miles, I did look forward to this one “break” from climbing, only to have the crazy head and crosswinds to appear just in time for the descent…

It was epic. I could give you all kinds of stats to describe the conditions and course out there, but this snapshot from my lovely Cyclops Joule 2.0 should suffice: DOWNhill, smallest gear, pushing 200 watts, traveling at 11 mph. Again, I am talking about a little downhill on a roller. And the thing about a point-to-point course like this is that there is no turnaround to benefit from a tailwind after grinding through a headwind for miles. When I asked for a comparison of our conditions to those of previous years, my Ultraman-veteran friend (2x champ and men´s winner of the first stage this year) Jonas Colting said, “This was the hardest day of my life!”

… Needless to say, I was thrilled to see the turn into the campground for the Day One finishline. I had won the stage, but it was certainly not the comfortable lead I had hoped for, as I had about 4.5 minutes on Amber and about 15 on Shanna. But it was a lead, and I was 1/3 of the way to becoming an Ultraman…

Day Two of Ultraman is a day of cycling: 172 miles, to be exact. This stage was, for me, the biggest unknown of the race. Not only had I not seen this part of the race course, but I had never ridden my bike longer than 135 miles in one go. The course on Stage Two took us from the Volcanoes National Park for a loop on the Red Road, all the way around the “other side” of the island to Waimea, then up over the Kohala Mountains and down to Hawi.

... I do have in my memory a couple of snapshots of the coastline from this stage and it was incredible! I really want to return when I am in possession of all of my faculties . . . and a camera...

Stage 3, the final day of Ultraman, is comprised of a double marathon on the road from the town of Hawi (known to most as the turnaround for the Hawaii Ironman bike course) back to Kailua-Kona, finishing behind the pier at the Old Airport. 52.4 miles.

... I was truly excited when I woke up (if you could call it that–I was mostly too jacked up on caffeine/ in too much pain to sleep) at 4 AM on Sunday, and I am pretty sure that the GCM realized I was even more crazy than he had previously accepted. I shoved down some brown rice with soy sauce–same thing I had for dinner and one of the couple remaining items I could stomach–for breakfast plus some coffee, of course, and we headed to the start in the dark.

This final stage starts well and truly in the blackness, as it begins 30 mins earlier than the other two–at 6AM. They started us off and I would bet that Shanna and Amber ran the first couple of miles in the neighborhood of 7-min mile pace. I thought we may have all run about the same pace–and indeed at the end of the day we ended up doing so–so this was a surprise as I did not want to start that quickly. But in my limited ultramarathoning experience, one thing I learned is that I can’t “race” until the last miles. So while I certainly didn’t like watching my main competition run away, I had a sense for about what effort level I should be able to sustain over this distance, and just tried to focus on my own race and settle into a rhythm.

... I am not sure if it was the caffeine-sugar high, or the distant sight of the Kona Village resort–which I recognized as being “somewhat near town”–that turned things around, but I emerged from the crater somewhere around mile 36. Ian had a pacing stint around here and I started chatting his ear off, while picking up the pace. Soon enough, there were fading runners ahead of me, and I got to start playing Pac-Man, which of course gave me the illusion that I was feeling even better.

To add to the excitement, Chris Lieto and his little son Kaiden joined the fun about mile 37 and started bunny-hopping me on the course and cheering me on–Kaiden even ran alongside me for a minute. They lifted my spirits even further and definitely helped me keep the effort honest once this renewed solid pace started the legs really burning.

In spite of the burning, though, the celebration I had envisioned did happen during this time. I had a big, huge, runner’s high and smiled a lot at what I had the privilege of doing at that very moment. I was finally doing this Ultraman thing and it was pretty cool.

Back to landmarks: passing the Energy Lab was a big head-trip. Rationally, I knew that in the scheme of 52.4 miles, it ought to mark “almost there,” but I couldn’t help but think of how long this stretch of highway seems during ironman–every time. I must admit, however, that I was running faster here than I was during this same stretch of the ironman marathon this year.

ALMOST THERE ALMOST THERE…….I replaced those traumatic ironman flashbacks. Then I was soon given a new focus with some information from my crew: “you have to make up four minutes on Shanna between here and the finish in order to finish second overall.” At this point, I had not seen either Shanna or Amber since the first miles of the race, and had no idea how far ahead of me they were. Nor did I know how many miles I had to make up these 3 minutes between this point and the finish–but I estimated at the time this called for about a minute per mile. In retrospect, I think I was about 4 miles from the finish, but in any case, it seemed like a whole lot of time to make up in a small amount of miles.

Nevermind: I was either going to do it or die trying! This was the final smashfest of the year and I was supposed to kiss 201o goodbye with a real bang. I did not want to leave anything in the tank; after all, I came to Ultraman to leave everything on the road.

I didn’t realize I had another gear in me, but I apparently I did: Ian said his Garmin read 7:36 per mile during this stretch (again, when I do the math, those must have been some darn slow miles during my crater) . . . And the dying-animal noises were in full effect. Good thing I practiced those in training because I wasn’t alarmed, although I think my pacers and crew were! …

I had not hurt this bad since I had to make a pass at mile 25 to win Ironman Wisconsin two years ago.

But in fact this feeling–being able to push myself to that place–was one of my main accomplishments during this final stage. I finished my double marathon in 7 hours and 55 minutes, having made up 6 minutes on Shanna and thus sneaking into second place overall by 3 minutes.

And while I did not meet my third goal for this race, which was to win, I did achieve my second, which was to break the course record: this means I finished second in the women’s field while recording a time 1 hour and 5 minutes under the 21-year-old course record. Additionally, this was the fastest female debut at the ultraman distance. Of these things I am proud; it was a huge boost to finish the season on this note.

I have to thank my coach Derick Williamson at Durata Training for helping me start to turn things around. I know this is just the tip of the iceberg . . . And then, to all my sponsors: I had been dreaming about Ultraman for six years and it would not have even been feasible to attempt it without your support. Thank you K-Swiss, PowerBar, TYR, ISM, Wilier, Zipp, CycleOps, FSA, and Vega.

MORE AT: www.hillarybiscay.com & http://xtri.com/features_display.aspx?riIDReport=6974&CAT=23&xref=xx

Team Lampre Takes Delivery of Cento1 SLR Models for 2011 Season

2010-12-08T12:26:00.006-05:00

Team Lampre riders took delivery of their new Cento1 SLR models last week during their training camp in Darfo Boario Terme. On site for the occasion were WilierTriestina CEO, Andrea Gastaldello, as well as team manager and former World Road Champion, Giuseppe “Beppe” Saronni.

The average weight of the carbon wonder frame is 920 grams, and the 2011 team bike color is a stealth matte black.

Wilier’s SL and SLR (Superleggera Racing geometry) stiffness-to-weight ratio is unrivaled due to the use of the world’s most sophisticated materials. 30 Ton carbon is implemented for durability in low-stress areas while the incredibly strong 60 Ton is applied where loads are greatest. Nanoparticle Zinc Oxide resin is used to ensure “low-void” integrity of the composite white the LIT molding process attains maximum compaction of tube walls. That’s not all: the Special Weave carbon skin provides impact resistance and vibration dampening.

The SL and SLR not only benefit from Wilier’s BB94 oversize and integrated bottom bracket design; the implementation of precision CNC alloy inserts shaves grams while optimizing power transfer. The monocoque carbon headset cups are of in-mold construction to further facilitate integration and precision handling while further reducing weight.

The SLR is the perfect mix of technology and style. The Cento1 has proven again and again its ability to win at any level beneath champions like Alessandro Petacchi, Damiano Cunego and Michele Scarponi, as well as all all the riders on cycling's hardest working squad, ProTour Team Lampre.

Team Lampre-ISD will be back in Vallecamonica for its first training camp heading into 2011

2010-11-23T14:38:00.007-05:00

General Manager Beppe Saronni and a pool of sponsors brought together by As Boario of Ezio Maffi will host Damiano Cunego, Alessandro Petacchi, Michele Scarponi, Francesco Gavazzi and teammates at Hotel San Martino in Darfo Boario Terme.

The training camp is scheduled for Sunday 28 November through Wednesday 1 December.

Riders and staff will sample new products, and the riders will undergo their annual physiological evaluations. This is also the time when management and riders go over the 2011 race calendar and establish individual and team goals.

Forza Lampre-ISD!

Ironman Champion Hillary Biscay Confirms Participation in the 26th Ultraman World Championships

2010-09-07T12:52:00.001-04:00

Wisconsin Ironman Champion Hillary Biscay will compete in the 26th Ultraman World Championships, held November 26-28, 2010. The event consists of a grueling three-day, 320-mile (515-kilometer) individual ultra-endurance experience and takes place on the Big Island of Hawaii.

Entry is limited to only 35 participants and is by invitation only; Biscay secured one of the coveted entries based on her extensive Ironman performance resume. More at xtri.com:

http://xtri.com/features_display.aspx?riIDReport=6725&CAT=23&xref=xx

Alessandro Petacchi bests Cavendish to win stage 7 of the Vuelta a Espana

2010-09-06T19:28:00.001-04:00

Great leadout by Lampre, another powerful sprint by Ale-Jet.

Hillary Biscay at xtri.com: 3x Ironmans in 4 Weeks, Part I -- Challenge Copenhagen Race Report

2010-09-06T19:22:00.002-04:00

http://xtri.com/features_display.aspx?riIDReport=6694&CAT=21&xref=xx

Last weekend I entered the heart of my 2010 racing season: a little racing binge that will consist of three iron-distance races in four weeks. While everyone probably knows that I enjoy racing quite frequently, this particular combination of Challenge Copenhagen-Ironman Louisville-Ironman Wisconsin is the most ambitious one I have attempted yet.

It was more than a little disconcerting, then, that I found myself just two and a half weeks out from the beginning of this stint feeling far from superhuman. My legs had come back...

Bicycling Magazine Reviews Cento1 Superleggera

2010-07-17T00:42:00.003-04:00

On newsstands now, Bicycling Magazine's Tour de France issue with review of our Cento1 Superleggera

Online review here:

http://www.bicycling.com/gear/detail/0,7989,s1-16-156-3094-0,00.html

Excerpt:

"We swapped the Fulcrum Racing Zero wheelset for more supple Zipp 202s, reducing the size-medium bike's weight to 13.75 pounds, and found that the Superleggera didn't just retain the original Cento Uno's electric ride feel, but may have surpassed it. Despite the ethereally light weight, which made climbing a joy and enhanced the bike's power-now demeanor in sprints, the Superleggera was never nervous. All this, and it's still comfortable enough for all-day riding. Pretty super." --Loren Mooney

Kate Major wins Amica Ironman 70.3 Rhode Island on her Cento1 Crono

2010-07-12T13:33:00.002-04:00

Decorated Aussie Ironman Champion Kate Major wins Amica Ironman 70.3 Rhode Island on her Cento1 Crono with Shimano Di2. "It was good to finally win one again, with such a good field too," said Major following the race. "I am racing Racine 70.3 next Sunday so hopefully I will recover well and have another good one."

Congrats on this win, Kate, and good luck next week (July 18) in Wisconsin. More at:

http://www.wilier-usa.com/#/news/

http://www.trijuice.com/2010/07/terenzo_bozzone_and_kate_major_win_2010_ironman_703_rhode_island.htm

Cento1 Superleggera: Petacchi, Cunego & the rest of Team Lampre at the Tour de France

2010-07-09T17:01:00.003-04:00

In a thrilling opening week of racing at the Tour de France, Alessandro Petacchi took two of the four sprint stages. Petacchi and the rest of Team Lampre ride stock Cento1 Superleggera models. Check out VeloNews tech coverage here:

http://velonews.competitor.com/2010/07/news/tour-de-france-tech-a-look-at-the-sprinters-bikes_126284

As the race is poised to head into the mountains, focus shifts from Petacchi to Damiano Cunego, a former Giro d'Italia winner and accomplished climber.

Kate Major 2nd at Ironman 70.3 Mooseman

2010-06-08T11:39:00.003-04:00

Pro triathlete and perennial podium finisher Kate Major takes 2nd at an international Ironman 70.3 Mooseman in Newfound Lake, NH.

Imperiale Named BIKE OF THE YEAR by Le Cycle

2010-06-03T15:39:00.004-04:00

The 2010 Wilier Triestina aero road model, Imperiale, has been named Bike of the Year by prominent French cycling publication, Le Cycle.

This is the second consecutive Bike of the Year (Vélo de l'Année) award for Wilier. In 2009, the Cento1 garnered Le Cycle's top honors.

The award is based on a combination of reader votes and a jury made up of Le Cycle's bike testers.

The Imperiale has attracted much attention in the media this year, being featured on Bicycling Magazine's coveted Buyer's Guide cover and touted by Road Bike Action magazine as the bike that currently defines the aero-road movement.

Wilier Ironman Champions

2010-05-04T13:53:00.006-04:00

Kate Major

“Major” Kate is a fixture of top women’s triathlon, as well as a perennial podium finisher – including at the Ironman World Championships in Kona. She is well respected for being strong in each of the three disciplines. In her work with aerodynamicist and biomechanics expert John Cobb, she became a superior triathlete by focusing on better bike positioning in order to be fresher for the run.

Career Highlights

Multiple-time Ironman Champion (IMAZ 2005, IM LAKE PLACID 2004) & 3-time Ironman World Championship podium.

Kate has completed 18 Ironman events and never finished off the podium in a professional Ironman race outside Hawaii.

2009

3^rd place – Ironman Arizona

2^nd place – Ironman Coeur d’Alene

4^th place – Geelong 70.3

5^th – Singapore 70.3

8^th – New Orleans 70.3

2008

1^st – Ironman Boise 70.3

2^nd – Ironman Australia

Why Kate Chose the Cento1 Crono

“The combination of John Cobb's design, Wilier's technology and the brand’s heritage makes for the perfect catalyst. I think it’s the world’s fastest, most responsive TT bike. The Ferrari red colour and Italian flag-highlights emphasize its sophisticated lines – it’s beautiful and yearns to be ridden. And ridden fast!”

2010 Objectives

“The two big races for me this year are Ford Ironman St. George (Utah) and Kona.”

Chris McDonald

Chris “Big Sexy” McDonald is one of triathlon’s hardest-working athletes and is also an accomplished bike racer. He has set multiple course records and is all about efficient cycling technique in order to be fast on the bike while being strong in all three disciplines. Now respected as one of triathlon’s better cyclists, Chris worked for years to become a good bike handler. One of the things he likes best about his Wilier, in addition to the brand’s illustrious heritage and the Cento1 Crono’s pure speed, is that it rides as well as any road bike.

Career Highlights

Multiple course & bike split record holder

2010

3^rd place – Ironman St. George

2^nd place/Fastest bike split – Ironman 70.3 China

2009

1^st place/New course record – Challenge Wanaka

1^st place/New bike course record/New course record – Super Frog 70.3

1^st place/New bike course record – Rockman 70.3

5^th place/Fastest bike split – Ironman Wisconsin

2008

1^st Place/New Course Record – Ironman Wisconsin

2^nd Place/New Bike Course Record – Ironman Louisville

4^th Place – Challenge Roth

Why Chris Chose the Cento1 Crono

“What I love most about my Cento1 Crono is the way it rides – I could not be happier. It climbs and descends like a road bike and is very fast in a straight line. It has the best of all worlds put into a sexy looking bike.”

Chris’s 2010 Objectives

“My biggest events this year will be Ironman Coeur d’Alene and the Ford Ironman World Championships in Hawaii. My ambitions are to always be consistent and to be in contention for the win every time I race.”

Hillary Biscay

One of professional triathlon’s most prolific competitors, Hillary Biscay is indefatigable. She spends most of her bike training time on a time trial bike, so it must be lightweight, fast and comfortable. When looking for the ideal athlete to showcase our Tri-Crono – a bike designed and priced to help any rider be faster and more confident – Hillary seemed the ideal champion. The Tri-Crono boasts virtually the same aerodynamic sculpting as the Cento1 Crono based on thousands of hours of wind tunnel testing and the latest research in waveform dynamics.

Career Highlights

The first triathlete to achieve six top-5 placings at Ironman events in a single season

2010

3^rd place – Ironman Malaysia

2009

3^rd place – Challenge Wanaka

6^th place – Ironman China

5^th place – Ironman Lanzarote Canarias

5^th place – Ironman Japan

3^rd place – Ironman Wisconsin

3^rd place – Challenge Barcelona-Maresme

2008

1^st place – Ironman Wisconsin

Why Hillary Chose the Tri-Crono

"In the past few months, I've been cycling better than ever on my Wilier Tri-Crono. It is an exceptionally fast and comfortable ride and I really think it is playing an essential part in taking my cycling to the next level."

Hillary’s 2010 Objectives

"I started off the 2010 season on my new Wilier with a third-place finish at Ironman Malaysia. I have seven more Ironmans on the calendar for this year and my goal is to record as many podium finishes as possible."

Wilier To Sponsor Pro Triathlete Hillary Biscay

2010-02-19T12:46:00.005-05:00

Ironman Champion & 5-Time Iron Runner-up Rides Tri-Crono

Atlanta, GA (Feb 16, 2010) – Wilier Triestina USA has announced sponsorship of Ironman Champion and perennial Iron Distance podium finisher Hillary Biscay. She will be riding the 2010 Tri-Crono, one of three Wilier Triestina Crono time trial models designed by John Cobb, also supplied to ProTour cycling team Lampre-Farnese Vini. One of the most prolific female pro triathletes on the circuit, Biscay joins fellow Ironman Champions Kate Major and Chris McDonald in Wilier’s lineup of multisport athletes. Biscay is the first woman to record six top-5 Iron Distance finishes in a single year (2006). In all, she has twenty-one Iron Distance top-5 finishes in her palmarès.

Biscay explained that choosing the right bike is key: “I am really excited about my partnership with Wilier. I spent a long time searching for the ultimate ride. Making a change in the vehicle I use to make my living was not something I took lightly, so I am thrilled to have found a bike and a company whom I can trust to ensure that I have every technical advantage on the road.” After her first weekend on the new rig, Biscay went on to say, “I love my new bike! The Wilier Tri-Crono is an amazingly smooth and responsive ride. It seems to take a whole lot of the shock that I previously absorbed in my lower back. The Wilier really is an awesome ride.”

Wilier Triestina president, Angelo Cilli, who spearheads the company’s sponsorship activities, again emphasized the importance of finding and partnering with the right triathletes. “Hillary is both well liked and well respected in the world of triathlon,” Cilli said. “She represents well as a person, as well as a strong athlete, and complements our sponsorship of other Ironman champs Chris McDonald and Kate Major.”

“The Tri-Crono is a new model for us this year, priced for a broad range of competitive multisport athletes,” continued Cilli. “Hillary will be an important part of our message that there is world-class aero bike – for everyone – capable of competing at the highest levels.”

Like the other Wilier Crono models, the Tri-Crono is based on John Cobb’s wind tunnel research over two decades, including serving as a past adviser of Lance Armstrong and many of professional triathlon’s top competitors. The Tri-Crono is founded on the principles of wave form dynamics, with tubing shaped to optimally diminish turbulence by directing airflow past bike and body parts. In addition to its aerodynamic qualities, the Tri-Crono provides road bike feel, control and comfort, which distinguish all Wilier Triestina road models.

Lino Gastaldello Memorial Services Thurs, Jan 28

2010-01-27T01:07:00.005-05:00

Entrepreneur, Bike Industry Personality, Family Man & Cyclist

Memorial services will be held to honor and celebrate the life of Lino Gastaldello, president of Wilier Triestina Spa, on Thursday January 28. The viewing will take place in Wilier's hall of champions, where bikes of past campionissimi are displayed. The memorial service will be held at 3pm in the Rossano Veneto Cathedral.

Instead of flowers, the Gastaldello family asks that donations made to benefit orphans in Haiti.

Giovedì il funerale di Lino Gastaldello

L’estremo saluto a Lino Gastaldello sarà dato giovedì 28 gennaio. In mattinata la salma sarà trasferita dall’ospedale di Castelfranco Veneto alla sede aziendale di Wilier Triestina, in via Fratel Venzo a Rossano Veneto, dove verrà allestita una camera ardente. Il funerale sarà celebrato con inizio alle 15 nel duomo di Rossano Veneto.

I familiari invitano le persone che vorranno partecipare alle esequie a non lasciare fiori ma donazioni, che saranno destinate tramite la Caritas ai bambini orfani di Haiti.

In questi momenti di profonda sofferenza la famiglia Gastaldello intende ringraziare tutti coloro, e sono stati moltissimi, che hanno manifestato il loro sincero cordoglio e il loro dolore sin dalle prime ore dopo la disgrazia. Una toccante dimostrazione di affetto che dà la misura di quanto Lino sia entrato nel cuore di chiunque abbia avuto la fortuna di conoscerlo.

A man who truly walked the walk

2010-01-26T14:23:00.002-05:00

Many people may not know that Lino's father worked in the original Wilier factory. That the modern era Wilier Triestina is a true family-run business all'italiana. Or that the Gastaldellos installed an elaborate set of solar panels at their main facility in Italy to be a greener company. Lino also led group rides when Wilier dealers would come to visit each year during the Giro. It's difficult to say goodbye to a man who truly "walked the walk".

Respect.

Lino Gastaldello - in memoriam

2010-01-23T13:24:00.010-05:00

We have some very sad news to share: Lino Gastaldello, who revived the Wilier Triestina brand and has run the company along with his sons over the past three decades, was killed while out riding his bike earlier today in San Zenone degli Ezzelini, Italy.

We will always remember him as an indefatigable and passionate figure in the bicycle industry, a staunch supporter of amateur and professional cycling, a caring family man and a person of great integrity. He is survived by his wife, his children Enrico, Michele, Andrea and Valeria as well as five grandchildren. His memory will remain forever in our hearts.

Purtroppo dobbiamo condividere con voi una tragica notizia che ci ha sconvolto. Sabato 23 Gennaio il nostro presidente Lino Gastaldello è stato vittima di un incidente mentre faceva il suo solito, amato giro in bicicletta. E’ stato travolto da un’auto e dopo i primi soccorsi è morto in ospedale. Aveva soltanto 71 anni.

Lo ricorderemo come un uomo instancabile e appassionato al suo lavoro, sostenitore del ciclismo a livello amatoriale e professionistico. Una persona fantastica che ha dedicato tutta la sua vita alla passione per il ciclismo. Resterà nei nostri cuori per sempre.

Desgraciadamente tenemos que dar una noticia que nos ha dejados todos pasmados. El sabato por la mañana, Lino Gastaldello, nuestro Presidente, fué víctima de un accidente cuando paseaba en bicicleta. Él fué atropellado por un coche en un cruce en San Zenone degli Ezzelini y falleció al hospital de Castelfranco Veneto.

Tenía 71 años.

La cosa màs triste no es la desparición de un gran empresario, es la pérdida de un hombre como Lino, sereno y respetable, UN GRAN AMIGO DE TODOS que deja un vacío inmenso en todos nosotros. Lo recordaremos para siempre en nuestros corazones.

Nous avons malheureusement à vous communiquer une nouvelle tragique, qui nous laisse tous sans voix. Notre Président Lino Gastaldello est décédé samedi 23 janvier, à la suite d’un incident de vélo. Il a été heurté par un véhicule alors qu’il effectuait sa traditionnelle balade sur sa « tant aimée » bicyclette. Les secours n’ont rien pu faire et quelques heures après l’incident, Lino Gastaldello nous a quitté. Il avait 71 ans seulement.

Nous garderons le souvenir d’une personne infatigable et passionnée par son travail, mais surtout celle d’un amoureux de vélo. Une personne fantastique, qui a dédié toute sa vie au cyclisme. Nous le garderons présent dans nos cœurs pour toujours.

Leider müssen wir Sie über ein tragisches Ereignis informieren. Am Samstag, den 23. Januar 2010 ist unser Geschäftsführer Lino Gastaldello bei seiner täglichen Rennradrunde das Opfer eines Unfalls geworden. Er wurde von einem Auto schwer angefahren und starb kurz darauf im Krankenhaus im Alter von 71 Jahren.

Er bleibt uns als unermüdlicher und begeisterter Vorgesetzter und Mitarbeiter in Erinnerung. Als leidenschaftlicher Verfechter des Amateur- und Profiradsports, widmete er sein ganzes Leben dem Radsport. Er wird immer in unseren Herzen bleiben.

Kate Major takes 3rd at Ironman Arizona - IMAZ

2009-12-16T14:28:00.007-05:00

Kate Major writes on her web page, "Turned out to have a pretty solid day at Ford Ironman Arizona. Here's a few pics for now. A full report will follow..."

And she had the following to say about her new Cento1 Crono: "The Wilier Cento1 Crono is a machine built for comfort and speed. It responds well to whatever you want it to and is great on all terrain. As well as being stiff, it is responsive and absorbs all the vibration/road shock there is. I rode the last 5 miles or so [of the Ironman Arizona bike segment] with a slowly leaking front tyre and it still handled well!!!"

Find out more about Ironman Champion Kate Major at www.majorkate.com. Learn more about the 2010 Cento1 Crono at http://www.wilier-usa.com/#/road/cento1-crono/ .

Wilier Triestina 2010 Imperiale – Features Summary

2009-11-01T11:52:00.000-05:00

Like worldwide authority and Wilier collaboration partner John Cobb likes to point out, making a bike aerodynamic is more than just ovalizing tubes or trying to integrate components: it’s all about managing airflow.
The Imperiale draws from our Crono TT series technology then benefits from our celebrated road geometry. The combination of the right tubing shapes and directional carbon fiber layup orientations made it possible to reduce frontal area, more effectively directing airflow while ensuring lateral rigidity. The reinforced construction at strategic points along the Imperiale’s tubing, fork and rear triangle have made it possible to attain optimal frame stiffness characteristics while reducing weight.
With the principles of wave form dynamics guiding many aspects of the Imperiale’s design, our award-winning Cento1 (Le Cycle’s 2009 Bike of the Year) influenced considerations that would contribute to ride quality, including an integrated seatmast, which for the Imperiale has an aerodynamic airfoil shape.
The Imperiale also boasts the same bottom bracket design concept as the Cento1: reinforced, oversize dimensions and fuller integration of prominent industry standard cranksets.
The seat stays are joined at the aerodynamic seat tube, directing airflow around and past the rear wheel maximizing stability and contributing to the bike’s distinctive look. Meanwhile, the outer form of the bottom bracket has been influenced by the latest findings in aerodynamics research: the Imperiale’s chain stays are joined to the underside of the bottom bracket, forming two additional airflow management “splitters”. The chain stays have also been contoured to manage the frame’s final interaction with air as they guide it past the spinning rear wheel.
The head tube is reinforced for strength and, along with the fork crown, is shaped to reduce drag; their combined profile forms a minimalist frontal area.
The unmistakably unique downtube boasts the same innovative air management qualities of our Crono series. Combined with aerodynamic seat and chainstays, the comprehensive design means drastically reduced drag and superior management of airflow.

WILIER INTRODUCES IMPERIALE AERODYNAMIC ROAD BIKE

2009-08-10T17:36:00.003-04:00

Wilier Triestina Leverages Aero Expertise with New Road Model

Atlanta, GA (Summer/Fall 2009) – The Wilier Triestina 2010 Imperiale represents another milestone in the company’s design innovations, as well as its expertise in the field of airflow management. The sculpted lines of both frame and fork bear witness of the growing emphasis on aerodynamics in road bike development, and the company continues to take full advantage of ongoing advances in carbon composites and manufacturing processes.

Internationally acclaimed aerodynamics expert and trusted partner in the Imperiale project, John Cobb, likes to point out that making a bike aerodynamic requires more thought and research than simply ovalizing tubes or attempting to “hide” or integrate components. “It’s all about managing airflow,” explains Cobb. “If you try beat or cheat the air, you’ve already lost the battle.”

As designer of Wilier’s groundbreaking 2008/2009 Cento Crono, and the new Cento1 Crono and Tri Crono TT bikes, the company once again sought Cobb’s advice on three areas that drastically influence air’s behavior, especially in crosswinds: “Wilier asked me to provide input toward the design of the Imperiale’s head tube, down tube and seat cluster,” specified Cobb. “These are three key areas that represent ‘opportunities’ for a bike to direct airflow in an efficient manner past wheels, the rider and the rest of the bike.”

The rear triangle, integrated airfoil seatmast and conjoining of the bottom bracket and chainstays were researched, developed and tested by Wilier’s product development and engineering staff, drawing heavily from experience in the development of both the company’s award-winning Cento1 road model and its Crono TT series. Angelo Cilli, Founder and President of Wilier Triestina USA, said, “We had all sorts aerodynamics research to draw from and are also working with the best carbon fiber in the world. Our customers and resellers always talk about how it must ‘ride like a Wilier,’ so it had to ride like the best road bike – responsive, lightweight and strong. The challenge was designing an aero road bike that wouldn’t sacrifice those three things, which have made us successful. I think we’ve definitely achieved that.”

Wilier engineers explained that honing in on the right combination of tubing shapes, structural orientation of tubing and directional carbon fiber layups made it possible to reduce frontal area, more optimally direct airflow and ensure lateral rigidity. The reinforced construction at strategic points along the Imperiale’s tubing, fork and rear triangle have made it possible to attain desired frame stiffness and aerodynamics while keeping the frame lightweight and responsive.

The Imperiale boasts the same bottom bracket design concept as the Cento1: reinforced, oversize dimensions and fuller integration of prominent industry standard cranksets. The seat stays are joined at the aerodynamic seat tube that directs airflow around and past the rear wheel, maximizing stability and contributing to the bike’s distinctive look.

In the US, the Imperiale frameset will cost $2,899. A complete Imperiale with Ultegra build kit – Ultegra 6700, Fulcrum R5 wheelset and Ritchey Pro bar/stem – is priced at $3,899. It will be available in both color options: Carbon/Red and White/Silver. The company is anticipating broad availability in early November, 2009.

To learn more about the technology and design of the Imperiale, please go to the new microsite: http://imperiale.wilier.it.
For more information on all of our bikes or to request our 2010 catalog, please visit www.wilier-usa.com.

2009-04-22T21:45:00.004-04:00

WILIER TRIESTINA USA ANNOUNCES CENTO1 FOR SHIMANO Di2
World Champ Bike Integrates Award-Winning Electronic Group

Atlanta, GA (April 22, 2009) – Wilier Triestina USA has announced the special order availability of its reigning World Road Champion model, the Cento1, in a version modified specifically for use with Shimano’s acclaimed electronic drivetrain, Dura-Ace Di2. The Cento1 Di2 frameset boasts the same superlight 46Ton carbon monocoque construction and performance features, while enhancements have been implemented in the form of internal routing for wiring that connects the Di2 battery with its electronic shifters and derailleurs.

“While performance was the key pursuit in the development and use of the Shimano Dura-Ace Di2 electrically actuated shifting system, the side benefit is the freedom and creativity afforded frame makers with respect to cable routing,” explained Devin Walton, Director of Media Relations for Shimano North America. “Wilier’s new frame design takes advantage of that benefit and with the special accommodations for the battery pack creates historically sought-after integration of frame and controls without any impact on shifting response.”

Angelo Cilli, Wilier Triestina USA co-owner and founder, added: “We’re excited about the promising new age being ushered in by Shimano’s electronic groupsets for road and time trial bikes. In the past, attempts were made by other manufacturers to offer electronic shifting, but after extensive in-house testing we have become believers that this technology by Shimano has been refined to the point of being truly feasible and relevant. Campagnolo is promising release of its own electronic drivetrain in the near future, so it seems that the technology may finally be here to stay,” concluded Cilli.

2009-04-14T13:15:00.004-04:00

WILIER TRIESTINA IZOARD AWARDED GEAR OF THE YEAR BY OUTSIDE

All-Carbon Izoard Takes Top Honors As Outside's 2009 Gear of the Year

Atlanta, GA (April 7, 2009) – Wilier Triestina USA today announced The Gear of the Year title its 2009 all-carbon monocoque Izoard road bike was awarded by industry leading publication Outside Magazine. The fourth model in the Wilier Triestina lineup following the Cento1 and Le Roi road bikes and the Cento Crono time trial bike, all ridden by Pro Tour team Lampre and reigning World Champion Alessandro Ballan, the Izoard proved to be the most bike for the money based on Outside road test and review scores.

Angelo Cilli, Wilier Triestina USA co-owner and founder, was delighted. “We are very excited about this award and see it as confirmation of our materials and design innovations,” explained Cilli. “We take the ride and graphical design quality of every Wilier bike very seriously, so it’s often hard to tell which of our models is intended to be sold in the high or mid-range categories. We believe that’s what sets our bicycles apart.”

Outside Magazine senior editor John Bradley reported that the Izoard provided surprising ride quality at its price point: “We also tested and reviewed Wilier’s higher end Cento1, scoring it highly. The thing that set apart the Izoard was its high level of performance and comfort for the money.”

The Wilier Triestina Izoard comes standard with the Shimano Ultegra SL drivetrain groupset, Mavic Ksyrium Equipe wheelset and Ritchey Pro handlebar, stem and seatpost. The Izoard and all other Outside Gear of the Year award winners will be featured in the Outside Buyer’s Guide, available on newsstands April 29.

About Wilier Triestina USA
Wilier Triestina USA is a partnership between Wilier Triestina of Rossano Veneto, Italy and US-based father and son team Angelo and Gianmarco Cilli, who began distributing the brand in 1999. Like a true Italian company, “Wilier USA” is a family business. Over the past nine years, the Cillis have sought out and established relationships with choice bicycle retail stores across North America, which have become authorized Wilier dealers. For more information and to find a dealer near you, please visit www.wilier-usa.com .

2009-04-14T12:55:00.006-04:00

WILIER TRIESTINA ANNOUNCES SPONSORSHIP OF TRIATHLETE KATE MAJOR
Ironman Champ & 3-Time Kona Podium Finisher To Ride Wilier Cento Crono

Atlanta, GA (April 6, 2009) – Wilier Triestina USA officially announced its sponsorship of Ironman Champion and three-time Ford IM World Championship podium finisher Kate Major following IM 70.3 New Orleans on Sunday. It was there that Major competed for the first time atop Wilier’s Cento Crono time trial bike just days after taking possession of it, finishing eighth. She had met with the bike’s designer, acclaimed aerodynamics and biomechanics expert John Cobb, last week in San Diego to be positioned on her new ride. The Cento Crono is one of three bikes Wilier Triestina supplies to European professional cycling team, Lampre, whose riders took both the World Road Championship title and silver medal last fall.

Sponsoring athletes who will represent Wilier on the world stage of professional triathlon is something Wilier’s North American distributor takes very seriously. “As with our decision some months ago to sponsor Ironman Champion Chris McDonald [1st at Superfrog and 13th at New Orleans],” explained Wilier Triestina USA co-owner Angelo Cilli, “we not only want strong athletes representing our brand, but likeable individuals with unquestionable character. I know I say this often and it’s true: our brand is dear to us. So sponsoring an athlete like Kate Major is ideal; a champion who appreciates the design sophistication of the Crono and can showcase what it’s capable of.”

John Cobb sets up Kate Major on her new Cento Crono at B&L Bike and Sports in San Diego. Photo by Jay Prasuhn.

The Cento Crono represents a cutting edge design by one of the industry’s most respected authorities. John Cobb has worked with numerous world-class cyclists, including Lance Armstrong, as well as many of professional triathlon’s top competitors. Although one of the most distinctive aero bikes in the industry, Cobb emphasized that the look and tubing of the Cento Crono are strictly about efficiency and speed: “The Crono is the first time trial bike based solidly on the principles of wave form dynamics to diminish turbulence that can slow down bodies of mass as they move through air. Shaping a few tubes like fairings isn’t enough,” he explained. “The Crono features splitters and tube shapes designed to direct airflow efficiently through and around the bike, its wheels and – just as importantly – the rider’s spinning legs.”

Another distinguishing characteristic of the Cento Crono is how well it handles; evidence of the manufacturer’s 103-year road bike heritage. “It is extremely comfortable to ride, flies on rolling terrain, and handles well on descents, tight corners and climbs,” explained Major. “With the positioning done by John Cobb, it’s a perfect fit. I now need to step up and meet the standard of the Crono...nothing like a new machine to get the competitiveness flowing hard and fast! There has been a lot of time, research and engineering put into this bike by John Cobb and Wilier to address the needs of time trialists, triathletes or any fan of truly innovative bicycles.”

About Wilier Triestina USA
Wilier Triestina USA is a partnership between Wilier Triestina of Rossano Veneto, Italy and US-based father and son team Angelo and Gianmarco Cilli, who began distributing the brand in 1999. Like a true Italian company, “Wilier USA” is a family business. Over the past nine years, the Cillis have sought out and established relationships with choice bicycle retail stores across North America, which have become authorized Wilier dealers. For more information and to request a catalog, please visit http://www.wilier-usa.com/ . To learn more about pro triathlete Kate Major go to http://www.majorkate.com/ .

CHRIS McDONALD WINS CHALLENGE WANAKA TRIATHLON AND SETS COURSE RECORD

2009-01-21T21:34:00.000-05:00

Wilier Cento Crono Makes Victorious Debut As McDonald Smashes Previous Best Time

Atlanta, GA (Jan 20, 2009) – Wilier Triestina USA has announced the victory of sponsored Ironman champion Chris McDonald atop its revolutionary Cento Crono time trial bike over the weekend. Just days ago the company had formally announced the 2009 partnership with Aussie McDonald, who disputed – and won – his first race as a Wilier-sponsored athlete in Lake Wanaka, New Zealand on January 17th.

Angelo Cilli, co-owner of North American distributor Wilier Triestina USA, was ecstatic: “We were interested in signing Chris because we knew he was a strong and savvy cyclist. He also seemed genuinely excited about the association with a brand boasting a long history in European road racing. The Cento Crono was made possible by Wilier’s openness to input from aerodynamics and positioning expert John Cobb, as well as Wilier’s ability to take that design and make an aero bike that handles like a performance road bike.” Cilli continued, “Chris liked the Crono immediately and was determined to ride it well at Wanaka. We told him we weren’t worried, that it was still early in the season. But he went out and won, and even bettered his previous bike-time by thirteen minutes!’”

McDonald explained that the Cento Crono not only allowed him to go faster in the bike segment, it also enabled him to enter the run less fatigued. “The bike was awesome! I took thirteen minutes off my bike time from 2007 – the old course record. The Crono felt great on the very rough roads which allowed me to feel fresher for the run,” reported McDonald. “I am very pleased to have won my first event of 2009 and my third title. It was also very satisfying to have been part of Wilier’s triumphant entry into the world of professional triathlon.”

McDonald will next compete at the Ochsner Ironman 70.3 in New Orleans on April 5th, and continues to set his sights on a top finish at the Ford Ironman World Championship in Kailua-Kona, Hawaii in October.