Bicycling Magazine Reviews Cento1 Superleggera

On newsstands now, Bicycling Magazine's Tour de France issue with review of our Cento1 Superleggera

Online review here:

http://www.bicycling.com/gear/detail/0,7989,s1-16-156-3094-0,00.html

Excerpt:

"We swapped the Fulcrum Racing Zero wheelset for more supple Zipp 202s, reducing the size-medium bike's weight to 13.75 pounds, and found that the Superleggera didn't just retain the original Cento Uno's electric ride feel, but may have surpassed it. Despite the ethereally light weight, which made climbing a joy and enhanced the bike's power-now demeanor in sprints, the Superleggera was never nervous. All this, and it's still comfortable enough for all-day riding. Pretty super." --Loren Mooney

Kate Major wins Amica Ironman 70.3 Rhode Island on her Cento1 Crono

Decorated Aussie Ironman Champion Kate Major wins Amica Ironman 70.3 Rhode Island on her Cento1 Crono with Shimano Di2. "It was good to finally win one again, with such a good field too," said Major following the race. "I am racing Racine 70.3 next Sunday so hopefully I will recover well and have another good one."

Congrats on this win, Kate, and good luck next week (July 18) in Wisconsin. More at:

http://www.wilier-usa.com/#/news/

http://www.trijuice.com/2010/07/terenzo_bozzone_and_kate_major_win_2010_ironman_703_rhode_island.htm

Cento1 Superleggera: Petacchi, Cunego & the rest of Team Lampre at the Tour de France

In a thrilling opening week of racing at the Tour de France, Alessandro Petacchi took two of the four sprint stages. Petacchi and the rest of Team Lampre ride stock Cento1 Superleggera models. Check out VeloNews tech coverage here:

http://velonews.competitor.com/2010/07/news/tour-de-france-tech-a-look-at-the-sprinters-bikes_126284

As the race is poised to head into the mountains, focus shifts from Petacchi to Damiano Cunego, a former Giro d'Italia winner and accomplished climber.

Kate Major 2nd at Ironman 70.3 Mooseman

Pro triathlete and perennial podium finisher Kate Major takes 2nd at an international Ironman 70.3 Mooseman in Newfound Lake, NH.

Imperiale Named BIKE OF THE YEAR by Le Cycle

The 2010 Wilier Triestina aero road model, Imperiale, has been named Bike of the Year by prominent French cycling publication, Le Cycle.

This is the second consecutive Bike of the Year (Vélo de l'Année) award for Wilier. In 2009, the Cento1 garnered Le Cycle's top honors.

The award is based on a combination of reader votes and a jury made up of Le Cycle's bike testers.

The Imperiale has attracted much attention in the media this year, being featured on Bicycling Magazine's coveted Buyer's Guide cover and touted by Road Bike Action magazine as the bike that currently defines the aero-road movement.

Wilier Ironman Champions

Kate Major

“Major” Kate is a fixture of top women’s triathlon, as well as a perennial podium finisher – including at the Ironman World Championships in Kona. She is well respected for being strong in each of the three disciplines. In her work with aerodynamicist and biomechanics expert John Cobb, she became a superior triathlete by focusing on better bike positioning in order to be fresher for the run.

Career Highlights

Multiple-time Ironman Champion (IMAZ 2005, IM LAKE PLACID 2004) & 3-time Ironman World Championship podium.

Kate has completed 18 Ironman events and never finished off the podium in a professional Ironman race outside Hawaii.

2009

3^rd place – Ironman Arizona

2^nd place – Ironman Coeur d’Alene

4^th place – Geelong 70.3

5^th – Singapore 70.3

8^th – New Orleans 70.3

2008

1^st – Ironman Boise 70.3

2^nd – Ironman Australia

Why Kate Chose the Cento1 Crono

“The combination of John Cobb's design, Wilier's technology and the brand’s heritage makes for the perfect catalyst. I think it’s the world’s fastest, most responsive TT bike. The Ferrari red colour and Italian flag-highlights emphasize its sophisticated lines – it’s beautiful and yearns to be ridden. And ridden fast!”

2010 Objectives

“The two big races for me this year are Ford Ironman St. George (Utah) and Kona.”

Chris McDonald

Chris “Big Sexy” McDonald is one of triathlon’s hardest-working athletes and is also an accomplished bike racer. He has set multiple course records and is all about efficient cycling technique in order to be fast on the bike while being strong in all three disciplines. Now respected as one of triathlon’s better cyclists, Chris worked for years to become a good bike handler. One of the things he likes best about his Wilier, in addition to the brand’s illustrious heritage and the Cento1 Crono’s pure speed, is that it rides as well as any road bike.

Career Highlights

Multiple course & bike split record holder

2010

3^rd place – Ironman St. George

2^nd place/Fastest bike split – Ironman 70.3 China

2009

1^st place/New course record – Challenge Wanaka

1^st place/New bike course record/New course record – Super Frog 70.3

1^st place/New bike course record – Rockman 70.3

5^th place/Fastest bike split – Ironman Wisconsin

2008

1^st Place/New Course Record – Ironman Wisconsin

2^nd Place/New Bike Course Record – Ironman Louisville

4^th Place – Challenge Roth

Why Chris Chose the Cento1 Crono

“What I love most about my Cento1 Crono is the way it rides – I could not be happier. It climbs and descends like a road bike and is very fast in a straight line. It has the best of all worlds put into a sexy looking bike.”

Chris’s 2010 Objectives

“My biggest events this year will be Ironman Coeur d’Alene and the Ford Ironman World Championships in Hawaii. My ambitions are to always be consistent and to be in contention for the win every time I race.”

Hillary Biscay

One of professional triathlon’s most prolific competitors, Hillary Biscay is indefatigable. She spends most of her bike training time on a time trial bike, so it must be lightweight, fast and comfortable. When looking for the ideal athlete to showcase our Tri-Crono – a bike designed and priced to help any rider be faster and more confident – Hillary seemed the ideal champion. The Tri-Crono boasts virtually the same aerodynamic sculpting as the Cento1 Crono based on thousands of hours of wind tunnel testing and the latest research in waveform dynamics.

Career Highlights

The first triathlete to achieve six top-5 placings at Ironman events in a single season

2010

3^rd place – Ironman Malaysia

2009

3^rd place – Challenge Wanaka

6^th place – Ironman China

5^th place – Ironman Lanzarote Canarias

5^th place – Ironman Japan

3^rd place – Ironman Wisconsin

3^rd place – Challenge Barcelona-Maresme

2008

1^st place – Ironman Wisconsin

Why Hillary Chose the Tri-Crono

"In the past few months, I've been cycling better than ever on my Wilier Tri-Crono. It is an exceptionally fast and comfortable ride and I really think it is playing an essential part in taking my cycling to the next level."

Hillary’s 2010 Objectives

"I started off the 2010 season on my new Wilier with a third-place finish at Ironman Malaysia. I have seven more Ironmans on the calendar for this year and my goal is to record as many podium finishes as possible."

Wilier To Sponsor Pro Triathlete Hillary Biscay

Ironman Champion & 5-Time Iron Runner-up Rides Tri-Crono

Atlanta, GA (Feb 16, 2010) – Wilier Triestina USA has announced sponsorship of Ironman Champion and perennial Iron Distance podium finisher Hillary Biscay. She will be riding the 2010 Tri-Crono, one of three Wilier Triestina Crono time trial models designed by John Cobb, also supplied to ProTour cycling team Lampre-Farnese Vini. One of the most prolific female pro triathletes on the circuit, Biscay joins fellow Ironman Champions Kate Major and Chris McDonald in Wilier’s lineup of multisport athletes. Biscay is the first woman to record six top-5 Iron Distance finishes in a single year (2006). In all, she has twenty-one Iron Distance top-5 finishes in her palmarès.

Biscay explained that choosing the right bike is key: “I am really excited about my partnership with Wilier. I spent a long time searching for the ultimate ride. Making a change in the vehicle I use to make my living was not something I took lightly, so I am thrilled to have found a bike and a company whom I can trust to ensure that I have every technical advantage on the road.” After her first weekend on the new rig, Biscay went on to say, “I love my new bike! The Wilier Tri-Crono is an amazingly smooth and responsive ride. It seems to take a whole lot of the shock that I previously absorbed in my lower back. The Wilier really is an awesome ride.”

Wilier Triestina president, Angelo Cilli, who spearheads the company’s sponsorship activities, again emphasized the importance of finding and partnering with the right triathletes. “Hillary is both well liked and well respected in the world of triathlon,” Cilli said. “She represents well as a person, as well as a strong athlete, and complements our sponsorship of other Ironman champs Chris McDonald and Kate Major.”

“The Tri-Crono is a new model for us this year, priced for a broad range of competitive multisport athletes,” continued Cilli. “Hillary will be an important part of our message that there is world-class aero bike – for everyone – capable of competing at the highest levels.”

Like the other Wilier Crono models, the Tri-Crono is based on John Cobb’s wind tunnel research over two decades, including serving as a past adviser of Lance Armstrong and many of professional triathlon’s top competitors. The Tri-Crono is founded on the principles of wave form dynamics, with tubing shaped to optimally diminish turbulence by directing airflow past bike and body parts. In addition to its aerodynamic qualities, the Tri-Crono provides road bike feel, control and comfort, which distinguish all Wilier Triestina road models.