Friday, February 19, 2010

Wilier To Sponsor Pro Triathlete Hillary Biscay

Ironman Champion & 5-Time Iron Runner-up Rides Tri-Crono

Atlanta, GA (Feb 16, 2010) – Wilier Triestina USA has announced sponsorship of Ironman Champion and perennial Iron Distance podium finisher Hillary Biscay. She will be riding the 2010 Tri-Crono, one of three Wilier Triestina Crono time trial models designed by John Cobb, also supplied to ProTour cycling team Lampre-Farnese Vini. One of the most prolific female pro triathletes on the circuit, Biscay joins fellow Ironman Champions Kate Major and Chris McDonald in Wilier’s lineup of multisport athletes. Biscay is the first woman to record six top-5 Iron Distance finishes in a single year (2006). In all, she has twenty-one Iron Distance top-5 finishes in her palmar├Ęs.

Biscay explained that choosing the right bike is key: “I am really excited about my partnership with Wilier. I spent a long time searching for the ultimate ride. Making a change in the vehicle I use to make my living was not something I took lightly, so I am thrilled to have found a bike and a company whom I can trust to ensure that I have every technical advantage on the road.” After her first weekend on the new rig, Biscay went on to say, “I love my new bike! The Wilier Tri-Crono is an amazingly smooth and responsive ride. It seems to take a whole lot of the shock that I previously absorbed in my lower back. The Wilier really is an awesome ride.”

Wilier Triestina president, Angelo Cilli, who spearheads the company’s sponsorship activities, again emphasized the importance of finding and partnering with the right triathletes. “Hillary is both well liked and well respected in the world of triathlon,” Cilli said. “She represents well as a person, as well as a strong athlete, and complements our sponsorship of other Ironman champs Chris McDonald and Kate Major.”

“The Tri-Crono is a new model for us this year, priced for a broad range of competitive multisport athletes,” continued Cilli. “Hillary will be an important part of our message that there is world-class aero bike – for everyone – capable of competing at the highest levels.”

Like the other Wilier Crono models, the Tri-Crono is based on John Cobb’s wind tunnel research over two decades, including serving as a past adviser of Lance Armstrong and many of professional triathlon’s top competitors. The Tri-Crono is founded on the principles of wave form dynamics, with tubing shaped to optimally diminish turbulence by directing airflow past bike and body parts. In addition to its aerodynamic qualities, the Tri-Crono provides road bike feel, control and comfort, which distinguish all Wilier Triestina road models.