WILIER TRIESTINA IZOARD AWARDED GEAR OF THE YEAR BY OUTSIDE

All-Carbon Izoard Takes Top Honors As Outside's 2009 Gear of the Year

Atlanta, GA (April 7, 2009) – Wilier Triestina USA today announced The Gear of the Year title its 2009 all-carbon monocoque Izoard road bike was awarded by industry leading publication Outside Magazine. The fourth model in the Wilier Triestina lineup following the Cento1 and Le Roi road bikes and the Cento Crono time trial bike, all ridden by Pro Tour team Lampre and reigning World Champion Alessandro Ballan, the Izoard proved to be the most bike for the money based on Outside road test and review scores.

Angelo Cilli, Wilier Triestina USA co-owner and founder, was delighted. “We are very excited about this award and see it as confirmation of our materials and design innovations,” explained Cilli. “We take the ride and graphical design quality of every Wilier bike very seriously, so it’s often hard to tell which of our models is intended to be sold in the high or mid-range categories. We believe that’s what sets our bicycles apart.”

Outside Magazine senior editor John Bradley reported that the Izoard provided surprising ride quality at its price point: “We also tested and reviewed Wilier’s higher end Cento1, scoring it highly. The thing that set apart the Izoard was its high level of performance and comfort for the money.”

The Wilier Triestina Izoard comes standard with the Shimano Ultegra SL drivetrain groupset, Mavic Ksyrium Equipe wheelset and Ritchey Pro handlebar, stem and seatpost. The Izoard and all other Outside Gear of the Year award winners will be featured in the Outside Buyer’s Guide, available on newsstands April 29.

About Wilier Triestina USA
Wilier Triestina USA is a partnership between Wilier Triestina of Rossano Veneto, Italy and US-based father and son team Angelo and Gianmarco Cilli, who began distributing the brand in 1999. Like a true Italian company, “Wilier USA” is a family business. Over the past nine years, the Cillis have sought out and established relationships with choice bicycle retail stores across North America, which have become authorized Wilier dealers. For more information and to find a dealer near you, please visit www.wilier-usa.com .